User Centered Innovation

By involving users directly in the innovation process, relevant and marketable solutions are created that are tailored precisely to the needs and wishes of users. This leads to higher user satisfaction, increased customer loyalty and a clear competitive advantage. In this way, innovative approaches are found and the risk of bad investments is reduced.

We actively involve users in the innovation process in order to develop products and services that meet their actual needs and expectations.

• User research (interviews and focus groups, observations, ethnography, data analysis)
• Ideation (workshops and brainstorming, co-creation sessions, design thinking workshops)
• Prototyping and iterative development
• Reviewing evaluation of developed concepts