Agency Consulting / Interim Management

I support agencies without their own insights department in successfully planning and implementing market research projects - whether in the pitch or in day-to-day business. Through targeted insights integration, agencies can sharpen their profile and prepare well-founded marketing decisions. In this way, customer centricity is filled with substantial content. I take on the conception and planning, carry out the studies with my network and prepare the basis for decision-making in a comprehensible way. In this process, I understand the specific requirements of the agencies as well as the needs of the clients.

With my interim management in the field of research and innovation, I offer a flexible, fast and cost-effective way to strengthen leadership and management resources at short notice. This can be project-related or for other defined periods of time. My extensive experience and specialized expertise help to drive critical projects forward, overcome crises and achieve sustainable improvements. Increase your competitiveness and react flexibly to changing market conditions and internal challenges.

I am happy to support you in interim management with the following services:

• Strategic planning and implementation (development of research/UX and innovation strategies)
• Project management and resource management (management of research and innovation projects)
• Desk research (e.g. brand, trend, market and competition analysis)
• Evaluation and reporting (qualitative and quantitative project implementation on various issues)
• Interim leadership
• Stakeholder and change management
• And much more