User Research

Get to know your target group better. Find out what their needs and capabilities are. User research is an important step in digital product development as it helps to understand users' needs and expectations and to design products based on them that are truly useful and user-friendly.

A comprehensive set of methods is available. We plan the methods, conduct the surveys and analyze the results:

• In-depth interviews
• Focus groups
• Co-creation studies
• Diary studies
• Ethnographic studies
• Requirements analysis
• Agile testing
• Online Insight Communities
• Online (panel) surveys
• Personas and segmentations
• Name and packaging tests
• Employee and customer satisfaction studies
• Potential and price analyses
• Advertising impact studies
• Brand analyses